Evaluation Part 4, Part 5 and Part 6 Video and Slideshow
Evaluation part 4- In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our
title sequence uses many codes and conventions from the Spy Genre. We displayed
these codes and conventions through various locations, props, costumes, sound
and cinematography.
We filmed at very conventional Locations in London, we filmed the
expensive and high class landmarks which are also iconography found in other
spy genre films like the James Bond franchise. We filmed Big Ben, the Houses of
Parliament and even the MI6 building, which shows the audience our narrative,
and it also implies that this is a spy film.
The costumes we decided to use was mainly formal clothing except for
the Agent X character as he was on the run and trying to blend in. We decided
to choose formal clothing as it shows the British class and also looking at
other spy films such as the James Bond franchises, they all wore formal clothes
such as suits.
We used various props to show the audience the genre and these were
very conventional props such as an Investigation wall, wanted pictures,
newspaper articles and we even used a briefcase which is very iconic in spy
films as it gives the mystery of secret files.
The soundtrack had to be a very typical action soundtrack, the type of
soundtrack that is instantly recognised by the audience as an Action genre or
even a Spy genre. My group and I found our soundtrack on YouTube and it was
also copyright free, we felt this was a very iconic soundtrack and that it
definitely displays codes and conventions of an Action/Spy film.
Evaluation part 5 - How does your media product represent particular social groups?
We
represented many particular social groups in our title sequence.
Agent X the protagonist is a young adult aged character dressed in
informal clothes, this brings the young adult social group to be interested in
our movie as Agent X is a young adult character. He also has various props such
as guns, which gives the representation of masculinity in the title sequence.
The antagonist Morgan Freeman is dressed in formal clothing with a
shirt and tie along with formal shoes, this gives the representation of an
upper class social group, someone more wealthy and high up in the
hierarchy. It also shows authority with
those working for the government or the British intelligence. Michael Caine is
also dressed formally with a suit and formal shoes. Both these characters are
also fairly elderly characters which also represents old age and how the
elderly social group are represented as well dressed with class.
Evaluation part 6 - How did you attract/address your target audience?
I
feel that we have reached our target audience of British males aged 18-29
years.
In planning we decided we needed young main actors to appeal our young
target audience and we also planned that we need weapons as props and even a
chase scene as the opening scene of the film to appeal the target
audience. We accomplished this target as
we have some fairly young actors along with very big famous actors such Morgan
Freeman and Michael Caine, this means we have star power and that we attract
even more viewers especially those in our target age range as well as those
outside. We also have a chase scene in the opening scene, which our target
audience usually appeal to. We also have gun props in the actual title sequence
itself, which also appeals our target audience of British males.
Some quotes from our feedback sheets informed us what went well and
how it may attract our target audience. One of the quotes was “Text was good”
which informed us that our typography choice was enjoyed by some people, which
are near the age of our target audience. We had “Good establishing shots” which
helped us understand that the audience also enjoyed that.
Some people felt that “the time lapse goes on a bit too long” which
told us that our audience may get bored if it’s too long. This shows that we
can improve our title sequence by shortening some of the scenes as it may get
boring if its long and not appeal our target audience.
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